A proposal for your business

Assembled from the conversation against the published rate card, case library and objection handlers. Nothing typed by hand.

· Current situation

The usual starting point

Nothing has been said yet, so this paragraph is the default one every reader gets. Start talking and it rewrites itself in your own words.

· What we are solving for

Growth

· Recommended solution

Growth System

· Scope boundary

What is in, and what is deliberately not

Naming the exclusions is not hedging. A scope without a boundary is the thing that becomes an argument in month three.

· Noted, not scoped

What you asked for that is not priced here

Captured from the conversation as stated requirements. They are recorded rather than added to the scope above, because quietly adding them would turn something you said into something we promised.

· Relevant proof

A comparable client

· How it runs

Three phases, each with a measure

· How you will know it worked

One number, agreed before we start

· Investment

Fixed, and stated up front

· Next step

Staged approval

Approved by

Date